Gentle MonsterXTilda SwintonXErik Madigan HeckX

In an example of PF77’s ability to help translate the artist’s vision into brand storytelling reality, we built the production and post production process to facilitate fine art photographer and director Erik Madigan Heck’s beautifully affected a cinematic collaboration with the sunglasses brand Gentle Monster and actor/icon Tilda Swinton. Ms. Swinton and Mr. Madigan Heck’s artistic conversation can be traced from her designs for the brand into the visual concepts of the film itself.

Shot in Paris and finished in New York, the concept for the shoot included both stills and video.

Gentle Monster built a page around the collaboration here… as covered by The Cutand In StyleHigh SobrietySurfaceand Women’s Wear Daily.