Pepsi & UEFAXAlicia KeysXEarle SebastianX

Alicia Keys was the Pepsi x UEFA Champions League Final Opening ceremony artist and Pepsi’s in-house agency, Creators League, wanted to connect her artistry with the artistry on the football pitch. PF77 worked with the internal creative team, Alicia’s creative director Earle Sebastian, and director Christopher Anderson, developing a three part story titled “In Common” about passion, teamwork, and rising to meet the big moment.
All things Alicia Keys knows quite a bit about.