Sweetgreen "The Future Is Flavor"

Director and DP Andrew David Watson collaborated with the internal brand creative team at Sweetgreen and Michelin-rated chef, Dan Barber, to produce an ambitious video campaign for Sweetgreen x Row 7. Working closely with Barber, Watson utilized mixed formats for the campaign, using a 16 mm and a 35 mm aeroflex camera to achieve the desired aesthetic. This project ushers in the latest iteration of the farm to table experience: starting with 100,000 koginut squash seeds and resulting in a beautiful collaboration capsule menu between Sweetgreen, Row 7, and Barber, all through Watson’s lens.

Featured on Nowness and nominated for a 2019 Webby in the Advertising, Media & PR – Food & Beverage category.

Dan Barber


Supply Chain

Behind the Squash



Bowl Beauty


More about director Andrew David Watson