Hyatt "Come Together"

Director Simon Benjamin worked with spoken word artist and poet Tarriona “Tank” Ball and the creative team at MullenLowe to commemorate the 50th anniversary of the 11th annual Southern Christian Leadership Conference, an event held at the Hyatt Regency in Atlanta during the darkest days of that era’s Civil Rights movement.

The result was a process where Simon integrated his innate sense of cinematic design and installation with Tank’s poetry and performance style and the sensibilities of both the agency and brand.

The new spot, “Come Together,” has a similar tone as the brand’s past work, leaning on its rich history of inclusivity and celebrating having opened its doors to all since 1967.”ADWEEK

The spot, already garnering an “Ad of The Day” title from The Drum, was also named to Source Creative’s Top 100 spots of 2017, worldwide.

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