As part of Hyatt’s “For a World of Understanding,” director Simon Benjamin and spoken word artist and poet Tarriona “Tank” Ball to commemorate the 50th anniversary of the 11th annual Southern Christian Leadership Conference, an event held at the Hyatt Regency in Atlanta during the darkest days of that era’s Civil Rights movement.

The spot has been featured in Adweek,  Creativity OnlineBusiness Wire, the New Orleans Tribune, and is featured as paid content on The Atlantic. It has also been honored as an “Ad of The Day” by The Drum, and was named to Source Creative’s Top 100 spots of 2017, worldwide.

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