PF77 director Toddy Stewart worked with the internal creative team at Kate Spade and iconic photographer Ryan McGinley to create the motion component for Kate Spade’s character-driven, cross-seasonal narrative featuring the model Fernanda Ly. Toddy mapped out the cinematography, camerawork, performance and choreography (with movement director Elena Vazintaris) and worked with Ryan on translating the magic of his photo sensibility into the motion pieces. He then took the film into the edit room as supervising editor.
The campaign was featured in WWD, Cleo, L’Officiel, Fashion Rogue, and thrice over in Fashion Week Daily (Spring, Summer, Fall).
More about director Toddy Stewart
Spring 2017 Campaign Film
Fall 2017 Campaign Film
Winter 2017 Campaign Film